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The Characteristic of Educational Book Printing Industry

In comparison to book printing in other fields, the educational book printing industry has its own special characteristics as below.

Firstly, the educational book printing market is in the influence of government strategy much more than other sectors. Every country in the world has its own National Curriculum Plans. The vagaries and funding fluctuation of governments will affect the field expansion and changing. But any way, any time, the market for this field is always very potential and huge consumer.

Secondly, the distribution channels for educational books are different with any others. The governments will guide and push the distributors to follow its plans, and many sales are direct to schools (typically more than 50 percent, and over 80 percent in the case of primary schools). It has been affected less by the powerful retailers.
Their lists of books can take longer to build and their sales, though more steady and generally more profitable than in consumer publishing subject to periodic downturns.

Lastly, reprinting would happen in educational book printing field far more than any others, which is benefitted from steady and enduring book lists. The educational publishers will not cost their resources to develop new manuscripts.


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